ASB – Youth Financial Literacy

The Problem.

Over 50,000 families hold ASB Headstart accounts for their children. ASB needed a comms journey and strategy to engage parents and kids throughout their Youth Financial Literacy development. 

The Solution.

To celebrate 150 years of ASB supporting Youth Financial Literacy, we brought the beloved Kashin elephant to life below the line. We created engaging storytelling communications for both parents and children across 1-1, and supported the in-house team with new web design and eDM templates.

The Result.

The wider campaign helped ASB take home a Silver Beacon Award in the Financial Services category in 2026, recognising the impact of Kashin’s voice.

More work.