For many Kiwi homeowners, concrete masonry is a functional building material rather than a design choice. Firth needed to change this perception and inspire people to see its masonry range as a modern, stylish and affordable way to enhance their homes.
‘Design Moments by Firth’ celebrates how Firth Masonry products shape people’s spaces and inspires moments they experience in them, from a sense of freedom to a moment of connection, to a feeling of indulgence. Each execution pairs a meaningful life moment with a Firth product, demonstrating how masonry helps create the places where everyday experiences unfold. The campaign rolled out through an ecosystem of comms elements across social, display and direct comms, underpinned by a beautifully crafted sales kit for Firth customers, designers and architects to share with homeowners.
