Southern Cross Travel Insurance skips its own ads for customers
The idea is a demonstration of SCTI’s customer-centricity, in this case advertising that doesn’t get in the way of holiday dreaming, which SCTI support by a quick and easy process to get that travel essential, travel insurance.
Jess Strange, chief customer officer said, “We know there are priorities other than travel insurance when you’re planning your holiday, even if travel insurance is the most important thing when things go wrong. At SCTI, we want people to have as much time as possible to dream about their holiday by offering a quick and simple process, from a brand that they can trust.”
“As much as we may love watching ads, many people who don’t work in advertising, well, don’t. This YouTube ad nicely aligns a human truth with the product truth of ease and speed – and simply lets the consumer get back to what they’d rather be doing,” added Rachel Wintle, general manager of Quantum Jump Sydney.
It’s all part of a bigger campaign reminding Aussies that sorting travel insurance doesn’t have to be a drama. It’s quick, easy, and shouldn’t get in the way of dreaming up your next getaway.
The campaign was developed by creative agency Quantum Jump Sydney.
Credits:
Creative Agency: Quantum Jump Sydney
Media Agency: This is Flow