Elevate awareness of Southern Cross Travel Insurance in key metro locations in Australia.
OOH is a key channel when capturing attention, as a result we inserted the brand into everyday moments to engage consumers. Eye-catching, contextual OOH where the role of the brand could stand out in headline-driven communications. We wrapped a tram in Melbourne, drove relevance during the Australian Open, and continue to show up at airports, reminding consumers it’s not too late to book award winning travel insurance.
