Post-COVID, the accommodation sector was under pressure. Global entertainment platforms, rising costs, and a lack of awareness around Sky’s offering were driving churn risks. We needed a strategy to protect Sky’s B2B market share and re-engage business customers.
We developed a tailored, data-driven engagement strategy, segmented by accommodation type and customer need, where every touchpoint had a purpose to show Sky’s value. From helping customers convert their analogue systems to digital, to offering in-room casting and premium content, we showed Sky Business is there at every step of the customer journey.
Delivering open rates over 50% and high-value, qualified leads for the sales team, we successfully helped Kiwi businesses access the best of Sky.
