To stay competitive against global streaming giants entering New Zealand, there was a desire to freshen up the Sky brand and create a stronger selection of brand codes and design flexibility for key assets. A key challenge was integrating visuals from global content partners into a unified Sky look and feel and allowed the content to work together.
We unified these design streams by simplifying colour palettes, refining Sky logo crops, and reducing visual complexity to establish a striking, cohesive style. We developed elements like the ‘lozenge’ for text and a flexible colour palette to integrate seamlessly with partner imagery.
New endframes and idents for Sky and the Sky Box were created to showcase the new design standards in motion. For Sky Sport, we developed a distinct visual structure to ensure brand ownership of supplied imagery, navigating complex framing and usage rules.
The refreshed style was quickly adopted by the business. Our idents feature on Sky Box boot-up and comms. The Sky Sport format remains a strong tool for visual consistency and impact. We implemented the system on Frontify, giving Sky and its partners easy access to assets and ensuring design standards remain current.
