Mitre 10 wanted to supercharge engagement with their loyal Club members and grow their community in a crowded DIY market. With customers expecting more than just discounts, we needed a strategy to keep the Club fresh and relevant.
The Mitre 10 Club became the engine of engagement, delivering exclusive discounts, competitions, and practical how-to content. We partnered closely with Mitre 10 to elevate the Club experience, crafting a tailored welcome journey, more frequent and valuable content, and an elevated design. Powered by Emarsys marketing automation, every interaction felt sharp and relevant.
More open rates, more click & collect sales, higher basket values. The exclusive Discount Day campaign smashed sales benchmarks, delivering outstanding ROI by growing the Club community and reinforcing loyalty.
