Our loyalty expertise can transform your offering

Quantum Jump is uniquely experienced in Australian and New Zealand markets to help brands better connect with their customers through a loyalty programme, a rewards programme, or simply a great customer engagement programme.

Consumers respond to loyalty & recognition

said they shop more regularly with brands that have a loyalty programme they like*
0 %
of consumers are positive about loyalty programmes*
0 %
consumers agree that loyalty programmes influenced their first-time purchase decision*
1 in 0
prefer coalition programmes over individual ones*
0 %
are influenced when buying from a company for the first time*
0 %
don’t mind spending a bit more with a brand that rewards and recognises them*
0 %
of women feel positive about loyalty programmes*
0 %
of under 25’s find it important that it’s digital based*
0 %

*Source: NZ Loyalty State of the Nation, Quantum Jump & Yabble (2024)

Our loyalty offering

Programme creation

We create programmes that meet business goals and customer needs. 

Whether it’s a loyalty programme, an engagement initiative, a rewards system, or joining a coalition, our approach is built around what’s right for your brand ambition and business objectives, meeting the needs of customers.

What We Deliver:

  • Brand Identity – Development of a distinctive, end-to-end programme identity, and how it looks, feels and shows up through the line.
  • Technology – Recommendation of fit-for-purpose platforms and support with implementation to align with business needs.
  • Data & Analytics – Establishing robust data practices and an analytics framework to ensure ongoing performance measurement and insight.
  • Programme Management – Full project management including planning, stakeholder engagement and delivery milestones

How We Work With You:

  • Discovery Understanding your current state, business ambition, brand appetite and the behaviours you want to influence.
  • Framing – Outlining potential programme structures that align with your capabilities and goals.
  • Reflecting – Collaborative sessions to review, refine and align across the organisation.
  • Ideation – Bringing the programme to life – shaping mechanics, identity and customer experience.
  • Commercialisation – Testing programme feasibility, cost, tech dependencies, timeframes and building the business case.
  • Creation & Launch – From comms plans and go-to-market readiness to post-launch operations and engagement strategies.
  • Ongoing Evolution – Sustaining momentum post-launch through customer engagement, continuous analytics, reporting, and programme optimisation.

Existing programme review

We help you get more value from the loyalty programme you already have.

Do you already have a loyalty or rewards programme? Ask yourself:
  • Is it delivering real business value?
  • Are we over or under-investing?
  • Is the ROI where it should be?
  • Are members actually shopping more?
  • Is our tech fit for purpose?
  • Are we using our data and insights to their full potential?

Our solution:

We offer a strategic audit of your current programme, identifying key opportunities, gaps, and strengths. You’ll receive clear recommendations aligned to our Loyalty Maturity Model, covering:
  • Strategic effectiveness
  • Tech and data use
  • Customer impact
  • Operational delivery
  • Future-fit planning
All mapped against your business goals, with a clear path forward.

Programme execution & launch

We take your loyalty programme to market and make it work.

A great loyalty programme can falter without a strong launch and sustained execution. We’ve seen brands invest heavily, only to fall short at go-live. If your programme is ready (or nearly there), we can help ensure it lands with impact. We’ll work with you to:
  • Shape the go-to-market plan
  • Get the creative and contact strategy right
  • Manage timelines and launch logistics
  • Create impact through the programme launch campaign and identity
  • Ensure the programme continues to drive ROI and customer satisfaction
  • Support post-launch engagement, analytics, and evolution
Launching is just the beginning. Sustained success takes ongoing attention.

Programme management

We can manage aspects of existing loyalty programmes.

Some clients come to us mid-journey, looking to refine what’s already in place. They may have an existing programme and need help to manage aspects of it. Whether it’s the way it’s currently working, the communication programme, support with project and timeline management, driving better ROI and customer satisfaction, looking at current providers and considering optimisations.

From light-touch reviews and ID refreshes to full programme management, we offer flexible support to keep things running smoothly.

Programmes we created

Including New World Clubcard, Farmers Club, Subway Subcard, Sky Rewards, Purple Rewards (Warehouse Financial Services), Rodney Wayne Rewards, Mitre 10 Club, PAK’nSAVE Sticky Club

Other Programmes we’ve worked with

Including Priority Guest Rewards, GHA Discovery, PlaceMakers Lift, ITM Trade Club, Farmlands Choices, Genesis (FlyBuys introduction), FlyBuys, ASB True Rewards, Air New Zealand Airpoints, Star Group (now Star Rewards).

Global award recognition in loyalty