With rising demand for vegetarian and vegan meal options, Let’s Eat came to us to help them launch the Let’s Eat range – 100% pea protein patties, tenders and nuggets.
Let’s Eat is a brand from leading chicken brand Inghams; a pleasing wheat and pea protein product that in itself was enjoyable and provided flexibility for a wide range of meal occasions.
Brand identity and packaging heroed the product and got attention in freezer, supermarket placement and promotion, and we developed a differentiated digital brand and content campaign to drive awareness and encouraging exploration of the meal choices that Let’s Eat provided, supported by recipes and information on the website.
Let’s Eat is now placed as the number 1 vegetarian substitute in category.
