Southern Cross Travel Insurance – Game Set Insure

The Problem.

In late January, many consumers have already taken their summer holiday, or they are in the process of settling back into work. With the Australian Open in full swing, we leveraged a cultural moment to remind people of SCTI in between holiday planning, as a friendly and approachable travel insurer.

The Solution.

A retro-inspired digital tennis game, developed with a clear nod to the nostalgia of classic arcade games of the 80s, 8-bit graphic look and feel, and matching digital soundscape. Players advance through four levels spanning major global tennis locations, from Melbourne to Paris, London to New York, with prizes up for grabs.

More work.